Sunday, 17 February 2013

General Inspiration - Studio AKA

Studio AKA productions have some very creative examples of 3D character design, many of which are notable for the exaggerated bodily proportions and facial expressions.

I like how the stars in this H Samuel ad campaign almost look like tissue paper. It makes it stand out nicely from the rest of the scenery. The motion of the character gliding on the ice is also very smooth and attractive.

The dancing movement of this character works well with the unusually long arms, giving a simultaneously funny and creepy effect.

The simplicity of the shapes that construct these characters' faces become surprisingly expressive with the simplest of changes. The slight difference in the eye shapes give that sinister look, while the lack of anything but a socket adds to it.


I find this concept both disturbing and very clever. The idea of wearing a smile is quite symbolic. I like how the dramatic lighting gives off an almost unnatural glow regarding the smiles.



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